Business
What We Do
KINUITO Co., Ltd. operates business through two pillars: Own Brand Business and OEM/ODM Business.
With our brand “KINUITO DAILY,” we deliver products shaped by our own vision and commitment directly to customers. Meanwhile, in our OEM/ODM business, we realize partner companies’ brand visions with our technology.
The insights and know-how cultivated in each business interact with each other, enabling us to provide higher quality and service. This is our strength.
Own Brand Business
Revenue Ratio 35% (¥5.2 billion)KINUITO DAILY
Comfortable Daily Life for Everyone
Since its launch in 2012, “KINUITO DAILY” has been loved by many with its concept of “quality daily wear beyond gender.”
Our goal is “clothing you want to wear every day.” Simple design not swayed by trends, high-quality materials gentle on skin, careful sewing for long-term use. All elements harmonize to propose truly comfortable clothing.
Regardless of age or gender, everyone can be themselves and feel comfortable. We want you to feel daily happiness through such clothing. That is our wish.
15 stores international
〜¥35,000
price range
Gender Neutral
Design philosophy transcending gender boundaries, comfortable for everyone. Attractive rich size range adaptable to body types and preferences.
Quality Materials
Proprietary washi paper yarn textiles, carefully selected organic cotton, recycled wool. Pursuing materials gentle on skin with comfortable wear.
Sustainability
Genuine commitment to sustainability through active recycled material utilization and eco-friendly production processes. Aiming for carbon neutrality by 2030.
Functionality & Design Balance
Seamless 3D knitting technology achieves stress-free comfort without seams. Combines ease of movement, comfort, and beauty.
OEM/ODM Business
Revenue Ratio 65% (¥9.8 billion)
“Shaping customer vision with our technology”
That is the mission of our OEM/ODM business. Building trust relationships with over 100 partner companies including major domestic apparel brands, select shops, and international brands, we produce 2 million products annually.
From test production of small lots (300 pieces) to mass production of large lots (100,000+ pieces). From startup brand launches to established products of major companies. We sincerely respond to all requests and value creating the best products together.
One-stop support from planning to production and delivery. That is KINUITO’s OEM/ODM business.
Stable supply system
Test production welcome
Quick response possible
Services Provided
Planning & Design Proposals
Leveraging latest trend information captured at our Paris office and rich product development experience, we propose optimal planning matching customer brand concepts. Carefully support from design development to sample creation.
Material Procurement & Development
Utilizing carefully selected material networks domestically and internationally, we procure optimal materials for customer needs. Also capable of original material development. Actively propose sustainable materials.
Production & Quality Control
Production system at 4 domestic and international locations optimizes quality and cost. Strict quality control with ISO9001 certification ensures stable product quality. Japanese technicians stationed at each location thoroughly manage quality.
Logistics & Delivery
Efficient logistics system flexibly responds from small to large lots. Can accommodate urgent delivery requests. Also capable of direct store delivery and individual EC packaging for diverse needs.
OEM/ODM Business Strengths
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One-stop support saves effort
Integrated support from planning/design to production and delivery. No need for communication with multiple vendors, significantly reducing communication costs. Single point of contact enables smooth progress.
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Flexible lot support minimizes risk
Test production possible from small lots of 300 pieces. Move to full production after market response, suppressing inventory risk. Also supports large lots of 100,000+ pieces for mass production, maximizing cost benefits.
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High quality assurance protects brand value
ISO9001 certification at all locations. Plus strict inspection system according to proprietary “KINUITO Quality Standard” protects customer brand value. Defect rate maintained below 0.3% for confident trust.
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Global network provides optimal solutions
Production system at 4 domestic and international locations comprehensively judges product characteristics, lot sizes, delivery times, and costs to select optimal production location. Latest trend information from Paris office also utilized in planning proposals.
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Sustainability enhances brand value
Eco-friendly production processes support customer brand sustainability promotion. Ethical product development including recycled material utilization, water usage reduction, and carbon neutrality initiatives.
Major Client Categories
Major Domestic Apparel
Stable supply of over 500,000 pieces annually. Widely respond from staple products to trend items.
Select Shops
Support from planning to production of original products. Committed to product development valuing brand worldview.
International Brands
ODM supply for European and Asian markets. Global standard quality control responds to each country’s regulations.
Startups
Total support for new brand launches. Small lot support enables flexible business growth support.
OEM/ODM Business Inquiries
Please share your vision of “clothing we want to make.”
From small lot test production to mass production, feel free to contact us for any inquiries.
Experienced staff will carefully listen and propose optimal solutions.